REA / Lifson question
 

I’ve been googling this out of sheer curiosity and cannot find anything: Who is the “Edward” in Robert Edward Auctions? Is it someone Lifson partnered with when he first started the company? I’ve been perusing old catalogs and just wondered...


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I'm not positive, but I seem to remember that "Edward" is Rob Lifson's middle name.

That was going to be my next guess. Thanks.


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That's my recollection as well.

That’s my recollection too!

Yes, Edward is my middle name. I chose “Robert Edward Auctions” because I needed to call it something and, well, I think I thought it would make it sound like a bigger company. And in the early days when people called to speak to “Mr. Edward” I would always know they didn’t know me (though I didn’t plan it that way, this was sometimes very helpful, as over the decades I have dealt with thousands of collectors, even before formally starting REA.)

I’m confident it’s his middle name.

So is he lol.

Rob, thanks for your reply. I’ve been familiar with your name forever - I’ve collected since I was a kid in the 1980’s. Didn’t realize you were on this board. [emoji4]

Thanks,
-John


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Lol that’s what I get for not reading the thread beyond pot one lol.

You would be surprised at who is on the board and doesn't post. However there is privacy allowed so their names remain private.

Glyn Be careful, its not legal here in PA yet :D