Net54baseball.com Forums - Wills- 1917 Sports of the World- Village Maid tobacco

Posted By: leonVery recently I added this Village Maid (back) tobacco card of a baseball scene, put out by Wills Cigarettes, to my collection so was digging around and found this information again. It's not for everyone but kind of neat. I guess our board member Jason L had picked one of these up and had received information from an English collector by the name of Mark Gilbert. This info below is from him, about a yr ago, and he caveats it by saying - "I would ask that you clearly state that the information is my opinion & anecdotal (i.e. information gathered from the thoughts & opinions of the dealers /collectors I have met & spoken with over the years) and not printed fact." He seems like he knows what he's talking about to me...(and the cards below are mine).... ************************************************* **************************** There is not a great deal of literature available on Australian trade cards in mainstream publication, the only Australian book of note is on tobacco issues which was printed in about 1982. Murray's (UK) "Cigarette Card Values" Guide has a section on trade cards & covers a number of Australian issues. If you can get a hold of this book it probably covers the bulk of the vintage issues in terms of Set Name, Year of issue, number in the set, card value etc but does not tell much more than that (i.e. there is no description of the cards that make up the set). However the bits & pieces I have picked up over the years may be of some use.... Companies quite often traded card designs among themselves to save the cost of an original production and inserted their own brand on the designated blank areas on the reverse. This enabled tobacco outfits like Wills to issue the same cards with three different brands of their tobacco - Capstan, Vice Regal & Havelock. You would know this yourself from the different brands on the backs of the T205 & T206 cards. The c1916 "Sports of the World", if the issue dates are accurate, was originally released as a MacRoberstons 50 card issue (MacRobertsons was a large Australian confectionary firm). They also issued the set in a non-colour sepia version. Wills tobacco (Australia) used this same design in 1917. Which company was the originating designer of the set is something I do not know but at a guess I would say it was Wills who sold / leased it to MacRobertsons and that part of the deal was that MacRobertsons could use the design first. Obviously buying a design was ideal for smaller companies that wanted to get in on the act of giving away a card with their product but could not afford to do their own design or print a large numbers of cards. Therefore, while Wills & MacRobertsons cards would have probably hit the market in large numbers a smaller outfit such as Village Maid (as on your card) would certainly be the rarer back. To the best of my knowledge any issuer of this set put it out as the full 50 cards. They covered a variety of sports - both popular & the lesser known - but the most keenly sought odds are the Cricket, Baseball, Boxing & Golf cards. The Allen's card is of a 1936 issue and for a long time was freely available amongst dealers. However once there was noted interest in 4 odd cards from the series - USA (Golf & Baseball), Australia (Cricket) & Scotland (Golf) they have become harder to find. I have sold the Baseball card in the past (in nr mint condition) for US$50. The set contained 36 cards. Allen's was into a variety of subjects - Royalty, War Medals, Soldiers, Cricketers & Footballers but this was their only venture into 'mixed' sports sets that I know of. I don't know of any other Australian card issue that relates to Baseball however there is a Wills (UK) 1901 set called Sports of All Nations with card #1 being Baseball with a great depiction of a 19th century Baseball figure. Again, this was at one time not too hard to get but is now almost impossible to find. Hope this is of some help! Kind regards, Mark <img src="http://www.network54.com/Realm/tmp/1216601813.JPG">