When buying graded cards online, I always check the whiteness of the flip against some other white on my monitor/screen. A lot of times you can see that the SGC or PSA flip is a bit gray or shadowy. That would indicate to me that the card might be a bit brighter in person.
Conversely, if the SGC or PSA flip is gleaming white, you may have an issue, particularly if the text on the flip appears faded or diluted.
Adjusting photos or video for advertisements is certainly nothing new and has been going on for as long as there have been photographs in advertising. Given the massive move in our hobby to online auctions over the past decade, this phenomena is potentially a growing problem. It will be helpful to know which auction sites do the best job in accurately capturing their cards on film.
We have third party grading to help with the technical grade. Now apparently we need to police the card scanners...
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