Born in the early 1960's fortunate to see Mickey Mantle, Willie Mays, Al Kaline and others play baseball and get their cards from wax packs The late 60's ,mid 70's to me there was no rookie card craze. Also focused on picking up cards of Ty Cobb, Babe Ruth and other great players from the past in the 70's. Today ask a kid about Joe Cronin or Eddie Matthews see what answer you get. Baseball is not just about today's stars but its the players who set the standards earlier, its everything combined