Kellogg's vs Topps
I have been doing a lot of research in old issues of The Trader Speaks (currently looking at 1973 issues) and one thing that really jumps out at me is how popular the Kellogg's sets were compared to Topps issues of the same vintage. 1971 Kellogg's was going for as much as $65 where 71 Topps could be had for $15. In 1972 it's about $25 vs $13.
Also of note, May 1973 issue mentions Xograph (who also made Topps 3D in 1968) lost their contract to Visual Panographics, resulting in no 3D issue that year.
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