It usually means you want the card more than the seller wants to sell it. I'll give a quick example:
Not too long ago I had a signed T206 that a fellow board member had their eye on. I made no attempts at all to sell it. However, one day I got a PM with an offer I couldn't justify turning down. So I sold it.
Had that offer not been so enticing, I would have said no thanks I'm going to keep it.
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