Tom, as I vaguely recall, General Foods got away with it for two important reasons:
A. The baseball cards were from a breakfast cereal promotion, not sold with bubble gum as Topps.
B. Post Cereal was part of the huge family of General Foods, ranked about 20th at the time among all US companies in regard to sales. Compared to them, Topps was a little scrimp. I seriously doubt Topps wanted to go up against the powerful team of lawyers that GF would pitch back at them.
You other guys know? Please correct me if I'm mistaken. ---Brian Powell
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