I had not heard that term so I googled and found the following from 2014 Huggins & Scott auction for a set of three of them:

"Synonymous with the sport he so thoroughly dominated, Gordie Howe was not only portrayed on the Detroit Red Wings 1967-1968 Gold Base bobblehead doll, but was the likeness on dolls for the remaining teams in the set, as well!"

I see that term is used by The Nodder Exchange, too. Although I really don't see the resemblance, great to know as another search term as I try to find the Blues blue sweater version.

Thanks!!

Jim