That looks to be Cracker Jack Series II, where the cards have a red back. Also I can't tell the scale, but these cards are very small.
I can't find concrete info, but besides the auction you got that pic from, another one had sold on ebay as well. It was not in a frame. I didn't save the link.
I'm not sure about these being a dealer thing, since dealers did not sell Cracker Jack, but maybe?
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