I don't get it either, but digital collecting seems to have caught on well, at least for the moment. The funny thing is, aside from actually owning the image to resell to someone else, you can still have the same image the owner has. You are able to view the cards through the application and screenshot them just like if you own them.
If you don't actually own something physically, then we might as well just collect google images and have the greatest collections of all time.
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Looking for: Unique Steve Garvey items, select Dodgers Postcards & Team Issue photos
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