There is so much counterfeit modern on ebay it's not funny. To your question, yes the producing companies should care, the more people who become disenchanted with our hobby the less people to buy new packs. They are incredibly short-sighted in this regard. I actually have a bit of a business connection with Topps and they simply don't care. Try and sell a fake Tiffany bracelet, or Michael Kors bag on ebay. They get taken down nearly instantly because those companies are protecting their brand, even though they don't see any of the money on the secondary market. Why Topps refuses to do this is beyond me.
It is absolutely a violation of Topps trademarks (use of their logo) and property (design, photos etc...) and they are getting better and better all the time, which is scary. Some of the Brady rookies I have seen are phenomenal. Just because this company put something on the card to distinguish it doesn't mean it's still not infringement. To me this is one of, if not the biggest issue the hobby is facing right now and the manufacturers are incredibly short-sighted in not seeing the danger.
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