The bigger question is why didn't the Washington Post run before and after photos of a doctored card. I can't imagine they wouldn't have permission from the BODA people to do so.
Because whoever took those photos owns the rights to those photos and would have to get paid for their use, or grant permission for their use. And I imagine they aren't too eager to do that.
I work at a big newspaper and the rules for photo usage have gotten insane. Even star publicity photos, which ostensibly were taken for PUBLICITY, require permission for use. Otherwise the photographer wants paid.
I agree using the SGC photo is bad. That's just lazy. Someone not paying attention.