[mrreality68]

Originally Posted by perezfan

I think they were referring more to email blasts, media appearances, online marketing and ads.

That said, I think this type of exposure does more to benefit memorabilia than cards. Seems like the number on the slab is all that really matters these days.

+1 Agree and it also helps draw people to look at the auction that helps drive the other cards that are not the Mantle Cards or high end cards.

On the Other hand the top cards/high $ dollar cards always get attention and will always be found by bidders. Especially there are only so many auctions that get those Ultra Elite Cards