It's a great set for purist collectors and does not have any really big $ cards.
It was not a popular issue at the time, many retailers had unsold stock. I was still buying them at the local grocery store in 1968. The second series was very difficult until dealer Allen Harness found a store full of unopened boxes in the early 2000's. This really brought the supply up and made the set doable, and made a large supply of high grade cards available.
The most cost effective was is to actually buy a complete set, which are auctioned on a regular basis, even if you have the 1st series, those can be sold to recoup part of the set price.
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