FYI: Went to Wikipedia to see what in heck the brand name means, and how it's connected to sweetened popcorn and peanuts...
Naming and packaging
In 1896, the first lot of Cracker Jack was produced, the same year the product's name and tagline "The More You Eat, the More You Want", were registered. It was named by an enthusiastic sampler who remarked: "That's a crackerjack!" (Crackerjack is a colloquialism meaning "of excellent quality").
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