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AnsonRichard, nobody really knows why the second half of E101 backs are blank. Because the fragment ends with a comma, many believe that it WAS designed for individual advertising or stamps. However, I doubt any of us will ever know.
I would love to get to the bottom of the Toy Town stamp issue, however. I know that many theorize that the stamp was from an old board game. However, I think there are many other possibilities.
I stumbled across the small town of Winchendon, Massachusettes which is also known historically as "Toy Town". Although it's a pretty small town, it's known for woodworking and vintage toy making. Is it possible this town or someone in it had something to do with the stamp (post office?), I don't know. But, it's interesting nevertheless.