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Posted By: Enright, Daniel

Well, I respect your position Josh, but I would argue that the very reason advertising was affixed to the 'back' of tobacco and similar cards, was becuase there was an expectation the cards would be kept and remind the owner of the product......
Further, the other collectables you mention have their own specific designations. A Coke bottle is a bottle and not a cap, or a tray, or a vending machine, and each is collected as such. Yes, they are all Coke collectables, and similarly paper items that have survived are ephemera, but not all are sportscards.
And lastly, re the postcards, I really don't think people of that era purchased cards meant for posting and decided they could afford it not fulfilling that purpose. Most people were generally poorer working class but could afford to send mail, and I believe that such mass produced items for the populace really were meant as such, not as novelties that happened to be postcards that were truly designed to be collected.
But just an opinion, to be sure.