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WesleyPaul, That Novelty Cutlery is fantastic, and I would also rank it number one in the postcard category. There may be postcards that are older, but I think it will be hard to find one that combines rarity, aesthetics and importance. Not only is it one of a few 1907 Cobb cards, but cards from the Novelty Cutlery set are very difficult to find.
I am biased towards Cobb myself, but here is my objective list:
1. Novelty Cutlery Cobb
2. HM Taylor Cobb
3. Rose Company Wagner
4. Ulman Mathewson
5. PC796 Cobb