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Old 03-03-2007, 09:01 AM
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Default A T206 printing question for Bill Heitman, or anyone ?

Posted By: Joe D.

Ted,

I have not seen uncut sheets showing the fronts.

But I do think to get to the answers you are looking for, you have to begin asking "why" and not so much "how".

why. not how.

I know we cherish these items, but they were freebees and not the actual product being purchased. Why would any printer (or tobacco company commissioning a printer) go out of their way to make this an extremely difficult and expensive process? Especially if you are conceding that the backs were printed in sheets.

Printing paper comes in sheets, printing presses print on sheets, printers always try to reduce the number of sheets needed to run by maximizing the number of units that could be put on a sheet. Tell me why you think this would be circumvented for a freebee product?

I completely enjoy this conversation... and will talk with you more about it in Philly (look forward to meeting you).

Maybe I am not understanding the whole strip theory... so I would love to hear more.


See you there.

Regards,
Joe


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