Posted By:
AlanScott -
What separates the auction houses apart from ebay is, among other things, is the beautiful color catalog. The quality of the catalog is a critical point. You'd be suprised how many bidders that I know of that don't bother with the auction houses' websites, but will bid by phone or fax from going thru the catalogs.
The consignors want their material correctly described with great pictures, descriptions, etc,... in these catalogs and then they want these catalogs sent to everyone on earth !!!
Alan