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GilIt should be the intent of the cutter, not the manufacturer, on which items are cards. Afterall the cutter is the collector (who decides on acceptance of an item as a collectible). The manufacturer proposes that an item be accepted as a collectible.
This would apply then to a grandmother in a card shop who chooses to buy a postcard of her grandson's favorite player for him. That sapecific choice, coupled with her grandson's acceptance makes the postcard a collectible baseball card, imo.
A deliberate national or local distribution network has nothing to do with a card's status as a collectible. That identification is an end user choice.