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Joe D.Thanks for that link Frank.
It does look very similar to the M113 posters.
The proportions of the image / the typeface / the whole design looks to be a match.
Of course, the big difference is the overall size.
Also, although I don't have an M113 to compare - I would assume it was on thinner paper stock than the Matty. The Matty is on card stock (albiet thinner than a postcard - but maybe as thick as a T206).
David -
NECCO was in Cambridge I believe. So far, I have come up short with the "New England Gum Co." research - but I will continue on.
So far the most intriguing evidence that the "New England Gum Co." is an actual company is what Dan pointed me to.... on Adam Warshaws website - - ca. 1910 New England Gum Co. Jeffries and Johnson flip card. (very cool)
http://imageevent.com/exhibitman/rareboxingcards;jsessionid=ai8ggp0591.buffalo_s?p= 86&n=1&m=-1&c=3&l=0&w=4&s=0&z=2