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Paul SI bought this set complete in the late 60's (and was aware of the #68 scarcity even before then), long before grading companies. I doubt its rareness or scarcity is perceived -- even then, the card alone was a gigantic portion of what the whole set cost, such little difference that a person might as well have bought the whole thing.
Peter, what's you interest in the card? It's actually bland as compared to alot of others in the set -- certainly not the nicest looking one by a longshot. If you want it, you should go for the whole set...I think the set is vastly underappreciated by collectors (my two cents.)