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Posted By: Ted Zanidakis

Warren Bowman would sue anyone (or anything) at the drop of a dime. Early in 1949 the Bowman
Gum Co. took the Leaf Gum Co. to court over the use of words "BASEBALL BUBBLE GUM" on Leaf's
wrapper.
Bowman had copyrighted this saying on their 1948 wrapper. The litigation then expanded over the
contractual rights to portray BB players in their sets. The rights to portray Joe DiMaggio, Satchel
Paige, and other major stars were part of this dispute.

Bowman won the BB card "war" and Leaf was forced to discontinue portraying BB players. Bowman's
concession to Leaf was that Leaf could issue their FB set and Bowman would not issue a FB set in
1949.

That's the story, guys.

TED Z