From a dealer's perspective you need to be able to guarantee that there will be customers. I set up at 60-table shows most every weekend in the Chicago/Milwaukee area. I've tried new shows in the past and didn't make table fees. So I now stick to the shows where I know there will be people in the door. For a new show, you will have to do some hefty advertising to lure dealers away from the establshed shows. Even with advertising, I think you are going to have a tough time getting dealers.
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