Your link isn't working when I try it. Here's the link you posted on the memorabilia side, which still works:
http://cgi.ebay.com/ws/eBayISAPI.dll...STRK:MESELX:IT
In the real world, a $500 minimum bid for an SGC 40 brown Hindu Lajoie portrait is very fair.
In the world of eBay, where many sellers value their cards at three times what they're worth, that minimum bid for that card is almost unheard of.
My prediction is the card will receive a few more bids in the closing minutes.