Excellent items. As you surmised, these were promotional pieces used to encourage retailers to order more product. The wording all emphasizes the material to encourage pack sizes, etc. The actual retail display is shown (that upright rack). I have a 1940 General Mills route salesman's book and it's exactly the kind of binder you described. Whether yours was kept by a salesman or a store owner, it's a rare deal and very neat to see the Hartlands used like that!
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