Customer Service
I recently sold a football media guide on eBay. The customer e-mailed me that there was a small picture cut out that I missed and hadn't put into the description. He wanted to return the guide. I immediately apologized, refunded him the entire purchase price and shipping and told him to keep the guide. He was shocked that I would do this (he has a ton of feedbacks) and couldn't thank me enough. Granted this was a $20 purchase with shipping, but I didn't want to risk my 20% discount that I get being a top rated seller. I have no idea if the picture was missing or not. It seems to me that if you are going to do business on the internet, you have to be ready to stand by your product or reputation and take an occasional loss if necessary.
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