Or estabish a niche specialty.
To date myself w/an expression IMO the success of a start-up is really all about the rolodex. If the wannabe auctioneer has good industry contacts and a strong base of collector contacts he will do just fine even w/o a printed catalog running an internet only auction. He won't be selling T206 Wagners but that's OK. Not everyone caters to wealthier collectors. There is a lot of money to be made supplying collectors w/three-figure budgets.
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