Tim,
I am curious as well. I commented to a fellow hobby friend about the hammer on this one. I own a PSA 4 and an SGC 30 of this card so I have some experience. It's not the easiest E96 but not that tough.
One other thing, there is actually a BIN on ebay right now for an SGC 60 (the same exact grade as the Goodwin) for about 25% less then the Goodwin. Were talking an Ebay Bin here! Mystery to me.
http://www.ebay.com/itm/1910-E96-Phi...item3a6d52687d
Edited to add that Quan is correct, there is also a PSA 5 on ebay.