You mean from the point of view of the consumer, or from the perspective of what - an investor? As a kid ripping open waxpacks in the 1950's, I never even bothered with the gum. It was the cards that I and every other schoolyard twerp wanted. However, as I understand it, around the turn of the last century, the cards were regarded as minor inducements to buy the main product, which was in most cases, tobacco. It seems likely that the relative value to the consumer flipped not long after gum or cheap candy replaced tobacco.
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