OP here.
I'm a NJ attorney, and am putting in a call tmrw to a friend who works at the Bucks County PA district attorney's office.
I do believe this listing crosses the line into common law fraud. The side panel of that pack, per the above poster who said Liggett Group, Inc did not come about until the 1970s, must have a Surgeon General's Warning. Here's an identical pack for sale now on ebay:
http://www.ebay.com/itm/Vintage-1960...item2a3e731e30
The operators of Coach's really need to be arrested and charged asap. They clearly engage in "willfull blindness" at the very least, and one assumes it is Coach's staff and not the consigners who write the auction listing copy.