People can't always make everything so black and white. Sometimes it's easy to see that there are grey areas.
Everyone needs to have and show integrity. If a seller lists something at the obviously wrong price, there is no reason why he would have to honor the price, because it was, in fact, a mistake. Everyone makes mistakes. Integrity always has to run both ways. In this case, it would be up to the buyer to have integrity and accept the seller's explanation that the price was unintentionally wrong. (I am, of course, talking about a relatively wild discrepancy in price here, not an almost negligible difference in price or a case of the seller playing Monday morning quarterback.)
If, on the other hand, the seller knowingly lists an item at a certain price, but only later realizes he should have tried to get more for it, then it would be shame on him and he would have to show integrity and accept the final sale price.
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