Quote:
Originally Posted by steve B
Licensing at the time was a lot less organized than it is now. The MLB license if I recall it right was only for the team names and the player likenesses in general, the team logos had to be licensed through the teams and the individual players had control over their own images.
Licensing then was also a lot less expensive and less controlled.
Steve B
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I have to disagree with part of this. MLB was licensing the team logos in 1978. From 1968-86 , all national licensing contracts were handled by MLBPC through the Licensing Corporation of America (LCA), a division of Warner Communications, Inc. During this period, Clubs licensed their own trademarks to companies authorized to sell in the Clubs' respective local markets and MLBPC handled the National contracts.