Obviously a modern/recently manufactured item. Perhaps the drug company "comped" physicians for prescribing it. Pharmaceutical companies give out countless "goodies" and samples to encourage doctors to prescribe their wares. The purpose is to keep their specific product "top of mind".
I would surmise this is one of those items... I suppose it's worth whatever the buyer is willing to pay. Not a whole lot of monetary value, would be my guess.
Neat looking box, though!
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