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JKwow, I too didnt realize that I only loved marketing my cards and didnt actually have any affinity for the cards themselves.
as for a card being worth what it was worth - I agree. my cards raw are worth X while my cards slabbed are worth 2-5X.
Leon - I agree with the house analogy on many levels - if you slap a coat of paint on a house, its still the same house, but better protected from the elements and likely to sell for more because its better looking.