Just something to think about:
Offer SGC free table(s) as the event to draw a big name. Since you are as close as you say you are, offer the same to James Spence Auth. Two big names in the hobby (if you like them or not).
You mentioned having connections with the New York Rangers. Maybe try contacting some of the players to do autographs for their charity/money to draw a crowd.
If you have some big names like that, and have time to promote your event with vendors, you might draw a crowd.
Just an opinion from an idiot.
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