This case perfectly illustrates the gray area of the law these guys operate in. Current laws are inadequate to prevent this from happening.
The primary seller of these "decorative items," prices them at prices that would make it impossible to prove you overpaid and were defrauded. No experienced collector would have a case. Imagine the absurdity of proving that the Ali signed plaque is worth $0 and that you paid $19.99 too much for it. How would you even do that? Real Ali signatures are 10x more expensive.
So the fault here probably lies with the secondary seller, the unethical dealer who buys the $19.99 Ali signatures to flip as authentic. But, how is the primary seller liable for the actions of another dealer?
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