I heard that when Dean and Levi and Yep were little guys they had some great cards that had gone up in value so they sold them. But then the value of such cards went up a lot more and they were sorry they had sold them so cheap. So when they got older and got some more neat cards they decided to put them up for sale at really high prices and not sell them unless they got that price, no matter how much people complained about it or made fun of the fact they would not sell them cards at a lower price.
But I have not checked the factual accuracy of this with snopes
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