I think design needs to be set apart from photography. The sets from the 1960s are universally bad from a photography standpoint regardless of the design. Personally I like the design of the 1962 and 1965 sets, but just get so bored looking at the posed spring training pictures that I can't get too excited about the sets.
While the sets of the early 70s you at least had the benefit of a few cards with decent in-game action photos (though most cards still had that posed spring training photo problem). So I don't mind the 1974 set that much, some cards in it have some quite striking pictures that you don't see on sets from the 60s.
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