I don't see the problem with re branding. Many teams don't have their original names. Sometimes this comes with a city change (Expos to Nationals or Browns to Orioles), but there have been other reasons (Houston Colt .45s to Houston Astros or Devil Rays to Rays).
No one is going to stop following their favorite team because they changed logos/name. As long as they remain in the same city the fans will still be there.
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