I think part of it is his cards tended to be issued when he was old and on the back end of his career, and by then Boston was strictly in the second division. His first Topps card came in 1954, when he was 36, and the Red Sox finished in 4th, 8 games below .500 and 42 games out of first. His Bowman issues weren't that much earlier. The only Williams cards issued while he was young and Boston was contending are his Play Ball cards (and the first two aren't very good looking, IMPO) and his 1949 Leaf.
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Signed 1953 Topps set: 264/274 (96.35 %)
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