[Gary Dunaier]

In the "This sums it up about Jeter and 3000" thread, Exhibitman made some very intelligent comments that I strongly agree with. The parts I think are specifically relevant to this thread are in bold...

Originally Posted by Exhibitman

I don't think it is wrong for Jeter (or anyone else) to charge for autographs at a show, through mail order, etc.--it is a service rendered and if it is overpriced or unwanted, don't buy it--but I do think it is wrong when the prevalent view among athletes becomes that an unpaid autograph is something to be frowned upon, wheither you call it a freebie, brand dilution, leakage, etc. It is called "public relations" and at the right time and place is part of being in the entertainment industry.

As a public person/celebrity who earns millions trading on the goodwill of the public as a product endorser, one of the things Jeter accepts as part of the deal is the duty [yes, it is a duty] to do right by the people who support him. I find it appalling when a ballplayer refuses to sign for a fan (unless the situation is very, very inappropriate, like in a bathroom), especially when the justification is that the fan might sell the item.

If an athlete makes millions playing baseball and endorsing products that he expects kids to purchase based on his endorsements, guess what, the athletes is a role model and with that privilege comes responsibility. One of the reasons I have gone from a rabid fan who had season tickets to a person who rarely watches the game and never attends is the attitude towards the fans exhibited by players and management.

Not wanting to be taken advantage of goes both ways.