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Marquis de Montesquiou Sets American Auction Record With Rare 1865 Vintage
Apr 30, 2009, 06:00 ET from Pernod International
Renowned Armagnac House Establishes New American Auction Record Price
NEW YORK, April 30 /PRNewswire/ -- Marquis de Montesquiou, the celebrated Armagnac house, achieved groundbreaking results with their 1865 vintage at an April 25 Christie's auction in New York. The vintage, which sold for an impressive price of 8,400 USD, was the top single-bottle within the lots offered and marks an auction record as the most expensive bottle of Armagnac sold by Christie's North America.
"We are extremely satisfied with the superb results of the auction," says Jean-Francois Collobert, International Director for Pernod International. "The final auction price, on par with that of great art masterpieces, truly confirms the superiority of the Montesquiou Armagnacs."
Since 1865, this Armagnac has aged in the Montesquiou cellars, known in the region as the "Cathedral." After maturing for 143 years, it was bottled on June 10, 2008. Each bottle of Montesquiou 1865 is individually numbered and presented in a collector's box featuring a solid silver signature. The silver piece was created by acclaimed Parisian jeweler, Arthus-Bertrand, renowned for creating the Legion of Honor medal.
La Maison Montesquiou has been a pioneer in the long history of Armagnac since 1431. Its oldest family members, the Counts of Fezensac, served under Clovis, King of the Franks in the year 480. At the top of the list of its most esteemed members is Count d'Artagnan, musketeer under King Louis XIII and the hero of Alexandre Dumas' famous novel "The Three Musketeers." The history of the Montesquiou family and Armagnac is closely linked, and for centuries Montesquiou Armagnacs have represented one of the oldest brandies in the world.
All profits from the auction sale will go to GoodPlanet, a non-profit organization dedicated to raising public awareness of environmental protection. This partnership upholds Marquis de Montesquiou's commitment to safeguarding natural resources, evident in their eco-design packaging and ecologically-sound distillation practices.
"Christie's is honored to have been selected to offer this rare Armagnac at our recent sale on April 25. The excellent results are testament to the continuing devotion among collectors for this storied Armagnac, which traces its roots to the very origins of the spirit in 15th century France," says Charles Curtis, MW, Head of North American Wine Sales at Christie's. "We are pleased that funds generated by this exceptional sale will ultimately support GoodPlanet's efforts to preserve the environment and promote sustainable development."
La Maison de Montesquiou will launch a full line of prestigious Armagnac vintages in the U.S. later this year, spanning from 1893 to 1989.
ABOUT LA MAISON MONTESQUIOU
Sold on every continent, Montesquiou Armagnacs have received awards for excellence each year. Once again, the San Francisco World Spirits Competition has awarded the excellence of the Montesquiou Armagnacs in 2009 with a platinum award and a double gold medal for Marquis de Montesquiou 1904, a platinum award and a double gold for Marquis de Montesquiou Cuvee Pierre de Montesquiou Comte d'Artagnan, and the special mention of Best Armagnac with a double gold medal for Marquis de Montesquiou Cuvee Louis 1er.
ABOUT PERNOD INTERNATIONAL
Pernod International is a French division of Pernod Ricard, and responsible for global marketing for a portfolio of prestigious brands including Pernod, Pernod aux plantes d'Absinthe Superieure, Soho, Cafe de Paris, Suze and Marquis de Montesquiou.
ABOUT CHRISTIE'S
Christie's, the world's leading art business had global auction and private sales in 2008 that totaled 2.8 billion GBP/$5.1 billion. Christie's is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Founded in 1766 by James Christie, Christie's conducted the greatest auctions of the 18th, 19th and 20th centuries, and today remains a popular showcase for the unique and the beautiful. Christie's offers over 600 sales annually in over 80 categories, including all areas of fine and decorative arts, jewelry, photographs, collectibles, wine, and more. Prices range from $200 to over $80 million. Christie's has 70 offices in 30 countries and 10 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai and Hong Kong. More recently, Christie's has led the market with expanded initiatives in emerging and new markets such as Russia, China, India and the United Arab Emirates, with successful sales and exhibitions in Beijing, Mumbai and Dubai.
SOURCE Pernod International
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