I think this is overkill. Grading cards is already expensive enough, and I don't think there's enough value add here to justify the costs (unless the card is extremely valuable). There won't be enough of a market for it. I think they should either try to become a TPG or partner w/ a TPG like JSA, so that these extra services are offered when the cards are first submitted.
Not sure what the benefits of UV Blacklight capture are for modern cards (like they have in the ad). I thought that was just for vintage card to determine how old the paper stock is.
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