I don't see much of a need for this service either, but at least the guy had a business idea and he ran with it. Right now this country needs more small business people with initiative. If there is a need, he will do well. If not, then he can try something else. I guess he thinks that there is a need and is trying to fill it. It is not exactly the same, but I am reminded of this from The Onion.
http://tinyurl.com/2fm9ltb