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jeff sI guess Johnson is most popular, but it's really hard to base that judgment on price because of drastically different levels of availability. Matty was in SO many sets. If you want a Matty card, you have dozens of readily available (by vintage standards) choices, while with Johnson, the only early tobacco/caramel cards are T206 & T204. Young appears more frequently, but still not much compared to Matty.
And given his popularity back in the day, I'd bet more people saved Matty memorabilia. It's either that, or the American Tobacco Company quadruple-printed T205 and the T206 ready to pitch variations.