I think it will stop when the card companies start putting effort in to their product again. The Topps and Bowman sets from the rivalry years were and still are works of art. Even after the rivalry ended, you can still take a 1960s or 1970s Topps card and hold it up as an example of postwar era pop art. Nowadays, they take a photo, wave their photoshop wands, and call it a card (the low point, IMO, is the 2007 Topps set). The Heritage and A&G sets aren't much better; that's just ripping off someone else's design. There's no originality anymore.
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Signed 1953 Topps set: 264/274 (96.35 %)
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