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dennisted i am a white sox fan. i do believe the cubs have more casual fans and women tend to embrace the cute cubby image. wrigley is the largest beer garden in the city and tends to draw a lot of young people.remember the north side of chicago is much more affluent than the south side. white sox fans are jealous of the cubs continued popularity in spite of the lackluster teams they tend to field. in terms of real fans i still believe the cubs rule but the gap is much smaller. sox fans seem to dwell on the cubs while cub fans tend to just ignore the southsiders. the cubs have a great history and up until the 2nd world war were one of the "best" teams in the NL. the sox after the banishment of many of their star players fielded losing teams from 1921 thru 1951. that did not help to get new fans.