The main reason I would use a sniping service is for bidding on a high number of low value cards that end too quickly to be able to do it manually. The stuff I bid on tends to be lower end (for example, 1958 Topps Commons) and will often only attract one or two bidders.
I find under these circumstances that a snipe is effective, as the other bidder is often not going to also snipe...this seems to lower the cost for me as compared to trying to put in a higher bid earlier.
I used to have auctions open on my PC, iPad, and phone and try to manage it that way but it was stressful and sniping makes it a lot easier. I imagine this strategy would not work for higher end/more expensive items that attract more bidders.
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